During a casual conversation the other day, someone pointed out something to me that caught me completely off-guard. There happened to be a FedEx delivery envelope on the table, and my friend said, “It’s just pure genius, FedEx’s logo, isn’t it?” “You think?”, I said, “It’s just words in block letters.” “Ha!”, my friend responded, “You mean you’ve never noticed that there’s an arrow between the ‘e’ and the ‘x’?” I readily admitted that I hadn’t. But I was intrigued by the simple fact that FedEx’s logo had been in my face for YEARS, yet I had somehow missed the arrow. So I did a quick poll of several of my friends. NONE of them had ever noticed the arrow[…]