Category: Personal Branding

Are You Too Creative For Your Own Good?

Posted on by scot@deservewhatyouwant.com

During a casual conversation the other day, someone pointed out something to me that caught me completely off-guard. There happened to be a FedEx delivery envelope on the table, and my friend said, “It’s just pure genius, FedEx’s logo, isn’t it?” “You think?”, I said, “It’s just words in block letters.” “Ha!”, my friend responded, “You mean you’ve never noticed that there’s an arrow between the ‘e’ and the ‘x’?” I readily admitted that I hadn’t. But I was intrigued by the simple fact that FedEx’s logo had been in my face for YEARS, yet I had somehow missed the arrow. So I did a quick poll of several of my friends. NONE of them had ever noticed the arrow[…]

Want To Build A Worldwide Audience?

Posted on by scot@deservewhatyouwant.com

Recently in my mastermind group, the subject of “haters” came up. You know what I mean…we’re talking the diametric opposite of “glowing testimonials” here. Apparently, one of the guys in our group who is in the early stages of building his list had just experienced his first “hate mail”, and he was wondering how exactly to handle it. That’s a question ALL of us are hit with sooner or later in the Internet marketing business, isn’t it? When you decide to build a list you inherently decide to make yourself vulnerable to the wistful opinions of Internet users…all of whom have the distinct luxury of hiding behind a veil of anonymity. In a very real way this is a GOOD[…]