How Small Successes Lead To Big Successes

There’s no doubt about it. When you’re starting from square one, to say it’s intimidating to consider the many steps ahead to successis an UNDERSTATEMENT.

That holds true in the corporate world, but is ESPECIALLY true if you are in the process of firing the boss and trying your hand as an Internet Entrepreneur.

Well, I’m going to show you a way to empower yourself through the process that may seem very obvious once you hear about it, but which almost nobody actually puts into practice.

And that’s this: Instead of focusing on the ONE BIG PRIZE at the end of the rainbow, learn how to REJOICE IN and LEVERAGE even the smallest successes along the way.

Here’s what I mean.

Way back in 1995 I left the “vida loca” of working with gang kids. One of the sponsors of the non-profit I had worked for offered to give me a job until I “decided what I wanted to do for a living”.

As it turned out, that job involved selling business telephone systems. At the time I had ZERO KNOWLEDGE of the business. And that was probably music to my employer’s ears.

You see, his shop was one of the smallest players in market where we lived. I found out very quickly that almost none of my prospects even KNEW we were in that business.

Worse, we were promarily known for being a CELLULAR PHONE shop. Ouch.

What this meant was that whenever I called upon a client, no matter how small their office was I usually was met with the objection, “I don’t know. You guys are into cell phones. Are you sure you can handle a full-on 2-line by 4-station phone system?”

It was humiliating at times.

Then one day something magical happened. We sold a system to a factory that had TEN lines and about THIRTY phones. From that day forward, whenever I got the “cell phone shop” objection, I cited our installation at that factory.

Objection overcome.

With a few more similar-sized systems under our belt, we were finally able to persuade a chain of car dealerships to hire us to install their $75K system.

At the time, that was a rather large deal for us!

Finally, the “big fish” came along.

A school district issued a request for proposals describing an ambitious project to provide voice, data and video to all 40+ of its campuses. The year was 1996, still long before “VoIP” became a household word.

Our boss thought we would be crazy to bid the ambitious project, which called for some decidedly non-standard technology. But empowered by our recent win with at the car dealership, a few of my cockier coworkers and I persuaded the boss to play along.

To our initial dismay, there were about 25 bidders, including some Fortune 500 players.

But after about three days the phone rang. The district had narrowed the field to SIX..and WE were being asked to make a formal presentation!

No matter what else happened, we could ALWAYS tell future prospects that we were on the SHORT LIST for a huge project like that.

After presenting, and a further narrowing down to three FINALISTS, our firm was finally awarded the one million dollar project.

Not coincidentally, I never heard the “cell phone shop” objection ever again.

Can you apply the same thought process to building your Internet marketing business?

Let me tell you, the lessons learned from back at that “cell phone shop” have always remained with me. There is no doubty about the power of truly enjoying even the smallest successes, and LEVERAGING
THE HECK OUTTA THEM when going after the next level of success.

For examply, are you just starting to build a list?

It’s VERY easy to look at the most famous players in Internet Marketing and think you’ll NEVER get anywhere close to where they are.

But if you can stand up and CHEER when you get your VERY FIRST subscriber, then you can probably believe that if ONE PERSON is interested in reading what you’ve got to say, then why wouldn’t THOUSANDS OF OTHERS be also?

(This is especially true if it’s someone whose e-mail address you don’t recognize as belonging to a friend or family member, right?)

And once you get to 500 subscribers, will knowing that your list is then bigger than NINE OUT OF TEN others empower you even further?

It should.

Just like the very first time someone actually pays REAL MONEY for that e-book you just put on Clickbank.

How many other authors out there have ever seen ONE PENNY of revenue generated by their work?

Not many. Heck, how many people out there have even actually WRITTEN that book they always talk about?

But indeed, if ONE PERSON would buy your book, others will also.

Small successes. Each one counts. And more importantly, each one leads to a LARGER success–but only if you believe it will.

Oh, and by the way, don’t forget to TELL OTHERS about your small successes. If you get a testimonial, PRINT IT in your sales page. If you find a favorable review of your e-book somewhere, link to it in an e-mail for your subscribers to read.

Make the best use of those small successes, and someday when they’ve become routine compared to the even greater things you are accomplishing, you’ll be able to look back fondly upon the “early days” and see exactly how far you’ve come.

And the memories will be rich and wonderful. After all, the journey really is as sweet as the destination in many, many ways. Enjoy the adventure!

Here’s To Greatness,

Scot McKay